The problem
Metalli Kreativi makes table items for restaurants and other hospitality venues in powder-coated metal, with the venue’s logo laser-cut into each piece. Every order is custom: shape, colour, logo and quantity change from client to client. A standard product page could not handle that, and the business needed to sell online and collect quote requests in the same place.
What I built
I built a WooCommerce shop with a custom theme designed around personalised orders.
- “Build your mise en place” configurator — the customer picks the items, the colour and the number of covers, and uploads a logo. The request reaches the owner by email with the logo attached, then opens WhatsApp with the summary already written.
- Logo on the product page — customers upload their logo, see a live preview and add production notes, and these details travel with the order.
- Quantity price tiers — each product has its own price table by quantity, editable from the admin.
- Free graphic proof — a short form to choose model and colour and send a logo, so the team can prepare a proof before the sale.
- Real reviews only — only verified buyers can review, and a request email goes out 10 days after an order is completed, once per order.
- English version under /en/ — built without a plugin: the same pages, translated theme strings, and English fields that fall back to Italian when empty.
- Search and privacy — structured data for products and FAQs, and Google Analytics that sets statistics cookies only after consent.
Built with
WordPress and WooCommerce with a custom child theme of Astra, PHP 8.1 or later, on cPanel hosting. An earlier version ran on Laravel; its categories and photos were moved into WooCommerce with a migration script.
Why it was done this way
Reviews matter for a small brand, and fake ones hurt it. So the shop asks only people who really bought, at the moment the product has just arrived, and does not accept reviews from passers-by.
