The client
Parise Group is an Italian retail group that runs stores for several fashion and home brands: GAS, Guess, Liu Jo, Glam, Kasanova and an outlet. It needed one site that presents every store, keeps promotions current and promotes its fidelity card.
What I built
I built the group’s WordPress site and I still maintain it.
- A page for each brand: every store has its own banner, logo and promotions, so a shopper finds their store in one click.
- Promotions that change often: each brand has its own promotion block, easy to swap from the dashboard.
- Fidelity card: a page that explains the group’s loyalty card.
- Social feed on the site: the group’s Facebook posts appear in masonry columns, so the site stays fresh without double work.
- Careful maintenance: today I work on the live site through my PDC Assistant service, and I take a full backup of files and database, with checksums, before touching anything.
Built with
WordPress, the Voisen theme, WPBakery Page Builder, Custom Facebook Feed Pro with the masonry add-on, Contact Form 7, MailPoet, Yoast SEO.
