The client
Think Positive is a brand of jewellery, costume jewellery and watches. Its collections have names like Secrets and Letters, Lucky Bangles, Guardian Angel and Infinity Watch, and many pieces come in both steel and rosé. The brand needed a site that put its product photos first, and later an online shop.
What I built
I built a photo-led catalogue site in WordPress and then prepared the base for the shop.
- Collection catalogue — each line has its own set of product shots, from rings, earrings and pendants to bangles and watches.
- Dark, image-first design — a black layout with white type, so the pieces carry the page.
- Seasonal campaign — the spring 2015 advertising images sit alongside the collections.
- Shop groundwork — for e-commerce I prepared PrestaShop with a fashion and lifestyle theme, ready for the catalogue.
Built with
WordPress with the Diamond photography theme and the GT3 page builder, in Italian; PrestaShop 1.7.4.3 with the Kayak theme for the shop.
