The problem
PG Gaming Ltd is based in Sofia, Bulgaria, and works across several countries. Off-the-shelf CRMs gave them the usual choice: pay for a hundred features to use ten, and still bend the company’s way of working to fit the software. They wanted the opposite — software shaped around the process they already had.
What I built
A management platform built for this company and no other, with the parts that matter to them and nothing else: contact and account management, the company’s own operational workflow, roles and permissions for a distributed team, and an interface available in three languages — Italian, English and Bulgarian — because the team itself works in three.
Built with
A custom web application, authentication and role-based access control from the ground up, hosted on its own infrastructure. The platform is versioned and released in increments: the team has been using it in production while it continues to grow.
Working across borders
The client is Bulgarian, the developer is Italian, and the work was done entirely remotely — specification, releases and support. Multilingual from the first line of code rather than translated afterwards, which is a different and much cheaper decision when it is taken at the start.
